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Video production | Influencers | Innovation


Role: Lead Social Creative Strategist, Content Planning

The brief was to launch the new Cadbury Dairy Milk Oreo - confectionary crack - by sampling it. The idea was to create a challenge, one influencer had to share thousands of chocolate bars over a set amount of time.


Influencer Arron Crascall became the frontman and we were his writing room and probably his best production team he ever had.Over four weeks Arron had to share 50.000 chocolate bars and we created 5 min+ videos for Youtube, 60 sec videos for Facebook and Instagram and weekly Insta-stories updates.


The social became the backbone of the ATL campaign. It was Cadbury’s best performing social media campaign ever, reaching beyond the UK market. We not only grew product awareness but Arron’s own follower numbers.

WINNER of: Campaign Magazine's Marketing New Thinking Awards.

'Best use of Influencer Marketing'

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