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Innovation | Live Streaming | Platform Expertise

VIRGIN GAMES

Lead Social Creative & Strategist

CARPARK POKER

By working with their existing campaign ‘Live a little’ I worked with creative & production teams to come up with the idea to turn mundane and boring places into the playground for games.

Carpark Poker was the “biggest" poker game ever live-streamed over Facebook. We took control of an actual carpark and drove actual cars over huge playing cards, all while streaming live over an hour and a half.

The audience had to comment when they saw the best card hand on-screen. We also had mini-games running over the top of the live stream in the form of skins (so a quiz: spot the person with the blue umbrella etc and reaction based games).

CAMPAIGN FILMS

The campaign was launched with three films that explained the art of poker in the established Virgin Games / Wes Anderson look. We were even able to use Virgin’s notoriously bored Vampire Vlad to add more humour to the films.

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